The Plan may be a business that turns women into perfect ladies for a person , which is managed by Mr. Robert. He calls these women the “Ideal Wife”. Chollada is from a middle-class family who became an ideal and educated lady by The Plan. She was considered to be an excellent product from the corporate . Mr. Robert thinks she’s perfect for Kasidit and tries to ask him for this service repeatedly . Kasidit starts to consider this as a fun game, so he accepts it and meets Chollada. It’s not a game for him when he falls crazy together with her , but he doesn’t know if she truly likes him or if it is a found out by The Plan.